BUS 320 - Consumer Behavior

Explores consumer behavior as a subset of aggregate human behavior, specifically concerned with the study of consumer behavior from different perspectives, such as economic, psychological, sociological, and cultural. Examines current integrated models of consumer behavior and their implications for marketing. This course explores factors such as personality, small groups, demographics, social class, and culture on the formation of consumer attitudes and purchasing behavior. Course Typically Offered: Every other year.

Prerequisite(s): BUS 220 and junior standing, or permission of the instructor. ECO 101 and ECO 102 recommended.

Credits: 3