Learning Goals and Assessment
Learning Goals:
UMF students graduating with this degree in art and design will be able to:
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Apply creative and innovation solutions
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Create content for audiences across mediums
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Navigate multiple platforms as a developer, creative, or digital humanities scholar
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Grow skills and knowledge of sonic and visual composition.
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Learn critical business skills.
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Practice critical and creative thinking.
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Develop skills in visual, verbal, and written communication.
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Create professional presentations and portfolios of work.
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Forecast and prepare for future trends.
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Develop leadership skills.
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Participate in collaborative creative environments
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Understand and practice design thinking across mediums.
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Achieve effective conceptual design and create persuasive, informative visuals; graphic, written, and aural.
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Develop strategies to continually improve and grow skill sets
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Formulate content for their work that is both relevant and complex
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Identify personal perspective, community, and role in the world
Graphic Design
Graphic Design is often thought of as a discipline that describes the ideas of others, and a designer is only a tool for creating consumer desire. This is not historically the role of design, and we embrace its power to communicate as well as critique. This track focuses on and prepares students for a versatile career in visual design and teaches students design-based technical skills, workflow management, art direction, organizational skills, the articulation of ideas, and the practice of collaborating with clients and fellow designers. Students will graduate with a portfolio of their work, strong workplace habits, and a deep understanding of the workflow of key programs in the Adobe Suite.
Video Game Design
Video Game Design is a vital and growing multifaceted discipline that crosses expertise in visual art, immersive story design, computer programming, coding interactive experiences, digital marketing, music composition, and sound design. Embedded in this track are opportunities for specializations in storytelling, music composition, video game critique, video game preservation, and computer science.
Web Experience Design
Web Experience Design brings together different aspects of creating a user experience from the design and creation of digital applications to accessibility design to working with future forecasting to conceiving of and designing cutting-edge products and experiences with an eye towards the future. Students will develop a deep understanding of tools in the Adobe Suite alongside course specializations in computer science and UX design research, as well as professional and creative writing.
Film, Animation, and Visual Storytelling
Often referred to sequential art, the mediums of film and video production, animation, and graphic storytelling work to create engaging visual and aural stories. This track introduces students to varied time-based and sequential art forms, workflow, time, and people management skills to allow students to conceive complex projects that articulate story visually, verbally, and aurally.
Studio Arts
In this track, students begin with the idea and investigate the material and mediums that best represent the idea to their audience. Skills are learned in service to the idea and working across the concentrations is essential to creating a meaningful and successful body of work. Students use the formal, technical, and conceptual aspects of a variety of media to approach concepts, construct meaning and take part in the contemporary dialog.
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