BUS 220 - Principles of Marketing

Introductory, primarily business-oriented, micro-marketing analysis. The marketing concept is studied through analysis of the four P’s (product, price, place, and promotion) as the controllable variables marketing managers blend into a marketing mix to satisfy a particular target market. It includes an analysis of the marketing, marketing systems, and organization of marketing efforts. This course captures the essence of the role of marketing in consumer needs and marketing activities. Course Typically Offered: Every year.

Prerequisite(s): Sophomore standing.

Credits: 3