BUS 415 - The Recreation, Tourism and Hospitality Industry

This course deals with the development, management, and marketing of service businesses, specifically in the tourism, hospitality, and outdoor recreation sectors. We will examine designing and developing service and experience offerings, management of the firm’s servicescape, business processes, and service providers as well as strategic management and marketing issues. Students will be introduced to major trends and innovations in contemporary tourism, hospitality, and outdoor recreation sectors. Guest lecturers from the tourism, hospitality, and outdoor recreation sectors will be included in the programs. Course Typically Offered: Every even fall.

Prerequisite(s): Junior standing or permission of instructor.

Credits: 3