Jan 14, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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BUS 337 - International Marketing

An intermediate course of institutions, functions, policies, and practices in international markets. Global, multinational aspects of business enterprises and their effects on marketing problems and management are analyzed. Choice of entry strategies for international markets, analysis of international competition at home and abroad and the development of global marketing strategies are addressed as well. Course Typically Offered: Every 3 years.

Prerequisite(s): BUS 220  and ECO 101  or ECO 102 , or permission of the instructor.

Credits: 3


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