BUS 225 - Retail Operations

This course will help students understand the nature and function of retailing by considering customer service, analysis of retail markets and the process of managing the retail mix. Pertinent management issues including retail facilities (location and layout), advertising and promotion, retail finance and pricing, the buying function, and managing, developing, and leading employees. Course Typically Offered: Every 2 years.

Prerequisite(s): None.

Credits: 4