BUS 323 - Digital Marketing

Digital marketing is a dynamic and challenging aspect of marketing. The widespread use of mobile and social media has revolutionized how marketing professionals operate. In this course, we will examine major developments including search engine optimization, search engine marketing, email marketing, social media marketing as well as online listening and monitoring. Students will develop skills enabling them to: · stay current with emerging digital technologies relevant to this dynamic market space. · develop appropriate digital marketing tactics and strategies · monitor the performance of digital marketing activities. The course will enable students to think like digital marketing professionals, and to gain experience with industry-relevant hands-on assignments and exercises. By the end of the course, students will be able to walk into any organization (whether for-profit or nonprofit) with an online presence and improve their use of the digital market space. Course Typically Offered: Every 2 years.

Prerequisite(s): BUS 220 or permission of the instructor.

Credits: 4