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May 02, 2024
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BUS 350 - Social Marketing Social marketing adapts business marketing practices to organizations and programs dealing with social issues. Its purpose is to create awareness of social issues and influence the behavior of target audiences in order to improve their personal welfare and/or that of society as a whole. Course Typically Offered: Every 2 year
Prerequisite(s): Junior standing or permission of the instructor.
Credits: 4
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