PSY 347 - The Psychology of Persuasion

This course focuses on the psychology of influence, and has applications for marketing, non-profit organizations, the service industry, and consumers. The ethics of compliance techniques will also be discussed. A business negotiation can be broken down into simple psychological principles. That is a major emphasis in this course. Course Typically Offered: Odd fall.

Prerequisite(s): PSY 101S or PSY 225S.

Credits: 4