PSY 347 - The Psychology of Persuasion

This course will examine the techniques that are utilized to motivate others to change their thoughts, feelings, and actions. Through the analysis of laboratory and real-world persuasion techniques, the student will gain a scientific understanding of how others attempt to persuade us, and how we persuade others (in consumer settings like marketing, as well as civic settings like social activism, political movements, and news environments). Recognizing and resisting persuasion, the ethics of compliance techniques, and identifying immoral deception are central to the course. Course Typically Offered: Every fall.

Prerequisite(s): PSY 101 or PSY 225.

Credits: 3