BUS 320 - Consumer Behavior

Explores consumer behavior as a subset of aggregate human behavior. Specifically concerned with the study of consumer behavior from different perspectives, such as economic, psychological, sociological, and cultural; also examines current integrated models of consumer behavior and their implications for marketing. Also this course explores factors such as personality, small groups, demographics, social class, and culture on the formation of consumer attitudes and purchasing behavior. Course Typically Offered: Even years.

Prerequisite(s): BUS 220 and junior standing, or permission of the instructor. ECO 101S and ECO 102S recommended.

Credits: 4