May 02, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 337 - International Marketing

An intermediate course of institutions, functions, policies, and practices in international markets. Global, multinational aspects of business enterprises and their effects on marketing problems and management are analyzed. Choice of entry strategies for international markets, analysis of international competition at home and abroad and the development of global marketing strategies are addressed as well. Course Typically Offered: Every 3 years.

Prerequisite(s): BUS 220  and ECO 101S  or ECO 102S , or permission of the instructor.

Credits: 4


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