May 02, 2024

2022-2023 Undergraduate Catalog

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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 480 - Service Operations Management and Marketing

This course deals with the development, management and marketing of service businesses, including tourism and outdoor recreation businesses. We will examine designing and developing service and experience offerings, management of the firm’s servicescape, business processes and service providers as well as strategic management and marketing issues. Course Typically Offered: Every year.

Prerequisite(s): Senior standing plus ECO 228 Environmental and Natural Resource Economics; BUS 225 Retail Operations or BUS 260 Recreation and Adventure Travel Business Administration; BUS 310 Human Resources Management or BUS 315 Human Resource Development; BUS 320 Consumer Behavior or BUS 323 Digital Marketing or BUS 326 Social Media Marketing or BUS 337 International Marketing; BUS 360 Entrepreneurship; or permission.

Credits: 4